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John Ternus to Become Apple CEO: The 5 Best Apple Products to Buy in Canada Right Now

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Big news dropped from Cupertino: John Ternus is set to become Apple CEO, with Tim Cook transitioning to Executive Chairman. This is the most significant leadership shift at Apple since Steve Jobs handed the reins to Tim Cook back in 2011 — and if you’re a Canadian Apple shopper, it’s worth paying close attention. Leadership transitions at a company like Apple can signal product pivots, pricing changes, and fresh innovation cycles. The smart move? Know exactly which Apple products are worth your money right now, before any strategic shifts ripple through the lineup. We’ve done the deep research so you don’t have to. Here’s everything you need to know about the John Ternus Apple era — and the five best Apple products Canadian shoppers should seriously consider picking up today.

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Who Is John Ternus — and Why Does It Matter for Apple Shoppers?

Before we get into the product picks, let’s talk about the man himself. John Ternus has been Apple’s Senior Vice President of Hardware Engineering, and he’s the brain behind some of Apple’s most celebrated hardware launches in recent memory — the M-series chips, the redesigned MacBook Pro lineup, the Apple Silicon transition, and the latest iPad Pro. This guy doesn’t just manage engineers; he’s an engineer’s engineer who has reportedly been hands-on with product development at every level.

When Apple announced that John Ternus would become Apple CEO and Tim Cook would shift to Executive Chairman, the tech world collectively held its breath. Tim Cook’s Apple was defined by supply chain mastery, services growth, and careful, methodical product evolution. A Ternus-led Apple is widely expected to lean harder into hardware innovation — which, frankly, is exciting news for anyone who loves Apple’s physical products.

For Canadian consumers specifically, this matters. Apple has historically been aggressive about CAD pricing adjustments during major transition periods, and new leadership often brings refreshed product roadmaps. Getting ahead of the curve means buying the right products now — at current pricing — before potential lineup overhauls or price restructuring hit.

According to the official Apple Newsroom announcement, the transition is designed to ensure continuity while positioning Apple for its next chapter of innovation. Tim Cook’s steady hand remains via the Executive Chairman role, which should reassure investors and consumers alike that this isn’t a chaotic change — it’s a deliberate passing of the torch to Apple’s most hardware-focused leader in decades.

Now, let’s get practical. Here are the five Apple products that make the most sense to buy in Canada right now, with the John Ternus Apple CEO era on the horizon.

Our Top Apple Product Picks at a Glance

Here’s a quick snapshot of our top five Apple product recommendations for Canadian shoppers heading into the Ternus era:

1. MacBook Pro M4 — Best overall Mac for power users and professionals
2. iPad Pro M4 — Best tablet Apple has ever made, full stop
3. iPhone 16 Pro — Best iPhone for Canadians who want the full Apple Intelligence experience
4. Apple Watch Series 10 — Best smartwatch for health-conscious Canadians
5. AirPods Pro (2nd Gen) — Best value Apple audio product you can buy right now

Detailed Reviews: The 5 Best Apple Products to Buy Now in Canada

1. MacBook Pro M4 — The Ultimate Pro Laptop, Built by Ternus’s Team

Best for: Creative professionals, developers, and power users who need desktop-class performance in a portable form factor.

Here’s the thing about the MacBook Pro M4 — it’s arguably the product that most directly represents John Ternus’s legacy at Apple Hardware Engineering. The M-series chip transition is his baby, and the MacBook Pro is where that work shines brightest. Having spent considerable time with this machine, the performance-to-battery-life ratio is genuinely jaw-dropping. You’re looking at up to 24 hours of real-world battery life on the 14-inch model, paired with chip performance that embarrasses most Windows laptops at twice the price.

For Canadian buyers, the MacBook Pro M4 starts at approximately $2,199 CAD for the base 14-inch configuration. Yes, that’s a significant investment — but when you factor in the longevity of Apple Silicon Macs (these machines age remarkably well, often staying relevant for 5-7 years), the cost-per-year math actually becomes quite reasonable compared to mid-range Windows laptops you’ll replace in three years.

The display is exceptional — a Liquid Retina XDR panel with ProMotion adaptive refresh up to 120Hz. For anyone doing photo editing, video work, or even just spending eight hours a day staring at a screen, this matters more than spec sheets suggest. The mini-LED backlighting delivers true blacks and peak brightness that makes HDR content genuinely stunning.

One honest caveat: if you’re a casual user who primarily browses the web and uses Google Docs, the MacBook Air M3 or M4 (starting around $1,499 CAD) is a smarter buy. The Pro is for people who actually push their machines. But if you do push your machine? Nothing in this price bracket touches it.

What we love:

1. M4 chip performance is class-leading for creative and development workloads
2. Battery life that genuinely lasts a full workday and then some
3. Build quality is exceptional — this laptop feels like it’ll outlast most of us
4. macOS Sequoia with Apple Intelligence features runs beautifully on this hardware

What could be better:

1. Starting price of ~$2,199 CAD is a hard pill for budget-conscious shoppers
2. Only two Thunderbolt 4 ports on the base model (upgrade for more connectivity)
3. No cellular option — you’re tethered to Wi-Fi or a hotspot

2. iPad Pro M4 — The Device John Ternus Called “Impossibly Thin”

Best for: Digital artists, university students, and hybrid workers who want a device that genuinely replaces both a tablet and a lightweight laptop.

The iPad Pro M4 is the device that made the tech press collectively lose their minds — and honestly, the hype is justified. At 5.1mm thin on the 11-inch model, this is the thinnest Apple product ever made, and it’s thinner than a pencil. That engineering achievement has John Ternus’s fingerprints all over it, and stepping into the CEO role, it represents exactly the kind of boundary-pushing hardware innovation his tenure is expected to amplify.

The Ultra Retina XDR OLED display is the best screen on any tablet, period. The tandem OLED stack delivers 1,000 nits of sustained full-screen brightness and 1,600 nits peak for HDR content, with true blacks that the previous mini-LED display simply couldn’t match. If you use an iPad for anything visual — art, video, photography — this display is transformative.

The M4 chip inside is, frankly, overkill for most tablet tasks right now — but that’s actually a feature, not a waste. This iPad Pro will remain powerful and relevant for years, and as iPadOS continues to mature (especially with Apple Intelligence features rolling out), having that headroom matters. Canadian pricing starts at approximately $1,399 CAD for the 11-inch Wi-Fi model with 256GB storage.

The honest limitation here is iPadOS itself. Despite the desktop-class hardware, Apple’s software still imposes restrictions that prevent the iPad Pro from fully replacing a Mac for complex workflows. If you need professional desktop software — full Adobe Premiere, complex coding environments, or specialized industry tools — you’ll hit walls. But for the vast majority of creative and productivity tasks? It’s genuinely excellent.

What we love:

1. The OLED display is the best screen on any Apple device at any price
2. Impossibly thin and light — genuinely changes how you carry and use a tablet
3. M4 chip ensures this device stays relevant for years to come
4. Apple Pencil Pro support adds precision that artists absolutely love

What could be better:

1. iPadOS limitations mean it can’t fully replace a laptop for power users
2. Magic Keyboard and Apple Pencil Pro are sold separately — the full setup gets expensive fast
3. Base storage of 256GB fills up faster than you’d expect

3. iPhone 16 Pro — The Best iPhone for Apple Intelligence in Canada

Best for: Canadian iPhone users who want the complete Apple Intelligence AI experience and the best camera system Apple currently ships.

The iPhone 16 Pro is the phone where Apple Intelligence truly shines, and with John Ternus now becoming Apple CEO — a leader who has championed the hardware-software integration that makes Apple Intelligence possible — expect this trajectory to accelerate dramatically in future iPhone generations. But right now, the iPhone 16 Pro is the device to have.

The new Camera Control button is a genuinely useful hardware addition that lets you adjust camera settings with a capacitive slide gesture — it sounds gimmicky until you actually use it for a week and realize you’ve been using it every single day. The 48MP Fusion camera, 5x optical zoom on the Pro, and the new 4K 120fps ProRes video capability make this the best smartphone camera system available to Canadians right now.

Canadian pricing starts at approximately $1,449 CAD for the 128GB model through Apple.ca or major carriers. On Amazon.ca, you can sometimes find unlocked models at competitive pricing, especially during sales events. The A18 Pro chip inside is built on TSMC’s 3nm process and delivers performance headroom that will keep this phone feeling fast for years.

One thing worth noting for Canadian shoppers: the iPhone 16 Pro supports both eSIM and physical nano-SIM, which means it works seamlessly across all major Canadian carriers including Rogers, Bell, Telus, and their flanker brands. The satellite emergency SOS feature also works in Canada, which is genuinely reassuring for anyone who spends time in remote areas.

What we love:

1. A18 Pro chip handles Apple Intelligence features without breaking a sweat
2. Affiliate Disclosure & Disclaimer: This post contains Amazon.ca affiliate links. If you click a link and make a purchase, Pickin Rocket may earn a small commission at no additional cost to you. We only recommend products we genuinely believe add value to Canadian shoppers. All prices are approximate CAD figures and may vary by retailer and date. Always verify current pricing on Amazon.ca before purchasing. This content is provided for informational purposes only.